iPhone 8 will be a huge hit, as it aims to be the best, not the first.
Apple CEO Tim Cook says it wants to give customers ‘something that really makes a difference in their lives’.
Independent/Bloomberg: ‘We don’t feel an impatience to be first. It’s just not how we’re wired.
Our thing is to be the best and to give the user something that really makes a difference in their lives."
That was Apple chief executive Tim Cook talking in June.
He was talking about…